George Argyros Jr. has been directly involved in furthering the success of California-based Positive Beverage, a company that produces electrolyte-infused sparkling drinks. Mr. Argyros Jr. has helped to expand the brand by providing capital investment, improving the company’s organizational structure, and enhancing the efficiency of its manufacturing capabilities.
Positive Beverage was launched in 2015 and has partnered with L.A. Libations to speed the brand’s retail growth. The company’s current distribution consists of 200 retailers, but it's expected to quickly expand in 2019, as the company has ramped up its marketing strategies and reformulated its product line. Recent changes to the evolving brand’s products include the addition of a clean label ingredient panel, redesigned packaging, and a switch from a still to a carbonated product.